PRIVACY POLICY

1. INFORMATION WE COLLECT

We may collect and process the following types of personal information about you:

• Contact Information: Name, telephone number, email address, and postal address when you contact us for recovery services.
• Vehicle Information: Make, model, registration number, vehicle location, and details about your breakdown or accident.
• Location Data: Your precise location when you call for recovery assistance to enable us to dispatch the nearest recovery truck.
• Call Records: Records of your telephone calls to us for quality, training, and service improvement purposes.
• Payment Information: Payment card details or bank transfer information when you pay for our services (processed securely via our payment partners).
• Website Usage Data: Information about how you use our website, including IP address, browser type, pages visited, and time spent on our site.

2. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

• To provide vehicle recovery, breakdown assistance, and towing services you request.
• To dispatch the nearest recovery vehicle to your location.
• To communicate with you about your recovery request, including ETAs and service updates.
• To process payments for our services.
• To respond to your enquiries and customer service requests.
• To improve our services and customer experience.
• To comply with legal and regulatory obligations.
• To prevent fraud and ensure the security of our services.

3. LEGAL BASIS FOR PROCESSING

We process your personal information on the following legal bases:

• Contractual Necessity: To perform the recovery service contract with you.
• Legitimate Interests: To improve our services, prevent fraud, and ensure network security.
• Legal Obligation: To comply with applicable laws and regulations.
• Consent: Where you have provided explicit consent for specific processing activities.

4. SHARING YOUR INFORMATION

We do not sell your personal information to third parties. We may share your information with:

• Our Drivers and Dispatch Team: To provide recovery services to you.
• Payment Processors: To securely process your payments.
• Insurance Companies: If your recovery is related to an insurance claim (with your consent).
• Law Enforcement or Regulatory Bodies: If required by law or to protect our legal rights.
• Service Providers: Who assist us in operating our business (e.g., IT services, analytics).

5. DATA RETENTION

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Generally, we keep customer records for 7 years following the last interaction to comply with legal obligations. After this period, your information will be securely deleted or anonymised.

6. YOUR RIGHTS

Under UK data protection laws (including the UK GDPR), you have the following rights:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal information in certain circumstances.
• Right to Restrict Processing: Request limitation of how we use your information.
• Right to Data Portability: Request transfer of your information to another organisation.
• Right to Object: Object to processing based on legitimate interests.
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process.

To exercise any of these rights, please contact us at: 020 8629 1291 or use the contact information below.

7. COOKIES

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our website and improve our services. You can control cookie preferences through your browser settings. For more detailed information about our use of cookies, please see our Cookie Policy.

8. DATA SECURITY

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, or destruction. These include secure servers, encryption where appropriate, access controls, and regular security reviews.

9. CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

11. CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

• By Phone: 020 8629 1291
• By Post: West London Recovery, [Your Business Address - add if you have one]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are dissatisfied with how we have handled your personal information. Visit ico.org.uk for more information.